Yesterday I met with someone I’ve hired to help me with web marketing. Obviously she knows more about this stuff than I do, that’s why I hired her, but I’m still amazed at all the terms and phrases she tossed off effortlessly that had me scratching my head. Apparently, we’ll start with SEO (Search Engine Optimization), then develop a template for an e-zine that will interface with my database as a way to strategically enhance my network; and eventually we’ll look at web-based affiliate marketing and potential links with e-commerce-indexed social networking sites, as well as the pros and cons of DKI (Dynamic Keyword Insertion) in PPC (pay-per-click). And we haven't even started exploring algorithmic search results, link farms (places that sell pork products?), and keyword stuffing (made from bread crumbs and sausage from the link farm, I imagine)
If you’re absolutely lost here, I’m so relieved! I don’t mind feeling like a technical luddite around teenage texting, because I understand the concept and I can do it, I just don’t feel like developing that much dexterity in my thumbs. But reading about the internet is already confusing enough. I like to view the web the same way I view flying in planes; my dad, a former Air Force Navigator, drew me diagrams of air currents and vectors, but in my gut I simply don’t believe a large metal object weighng several thousand tons, full of people and bad food, can leave the ground, so I just pretend I understand how it flies. I have no idea how the internet works, I just pretend I do so I can enjoy emailing, blogging, and googling (as well as all these new verbs!)
Now, apparently, we’re moving to Web 3.0. I think I get that Web 1.0 was just stuff on the internet, and Web 2.0 is more interactive, where you can respond to things, so how much more interactive is 3.0? I remember when I bought my first Mac computer, back when it had no hard drive and 512 K of memory – ah, the good old days! – and the big advantage of Macs was that they were ‘user friendly’. So if Web 3.0 is a dramatic improvement on user friendliness, what, is it going to ask us out? Make dinner? Get my kids to stop fighting?
Come to think of it, I can think of a bunch of great stuff Web 3.0 ought to do – but in the meantime, I have to study my terminology and learn the difference between DKI and DKNY. When my marketing guru mentioned Pay Per Clicks, I thought she was talking about paper clips – I guess I have a long way to go!